How to achieve your goals and permanently alter the status quo through the art of self-disruption.

Despite the constantly changing tides of the media industry, Jay Samit has been at the forefront of global trends for over three decades. He has been an intrapreneur and entrepreneur and excelled at both Wall Street Journal [An] astute, mind-shifting book. For readers seeking to get more out of their lives and careers, Samit is a wise teacher with valuable lessons to impart Publishers Weekly Samit, who has been at the helm of many digital watersheds, from negotiating with Steve Jobs over iTunes, to having the original leader in college social networks is optimistic that user attention will be a valuable enough currency to pay for more than just entertainment -- Fast Company Jay Samit is one of the world's most successful digital media innovators -- Founders Institute Disrupt Yourself is revolutionary. To survive in today's economy, everyone needs to think like an entrepreneur. Samit shows how we have the power to succeed in business by disrupting our internal limitations, turning obstacles into opportunities, and killing our best ideas. This is a must-read for every entrepreneur and intrapreneur wanting greater satisfaction out of their careers Kelly Perdew, entrepreneur and winner of The Apprentice A worthwhile read for anybody passionate about disruption Elite Business Magazine

Jay Samit has been described by Wired magazine as 'having the coolest job in the industry.' He is a leading technology innovator who has raised hundreds of millions of dollars for startups; sold companies to Fortune 500 firms; taken companies public; and partnered with some of the world's biggest brands, including Coca Cola, McDonald's, General Motors, United Airlines, Microsoft, Apple, Verizon and Facebook. Samit is CEO of SeaChange International, a leading global multi-screen video software company. A technology innovator and entrepreneur, he was a senior advisor to LinkedIn and was appointed to the White House initiative for education and technology by President Bill Clinton. An adjunct professor of entrepreneurship at USC's Viterbi School of Engineering, Samit is the host of the Wall Street Journal Startup of the Year series.